Trump’s 143M followers or Biden’s 21M highly engaged followers
ElectionDigitalTrends releases its White House race prediction.
If the total accumulated followers determine the winner, Trump will win. However, if engagement or follower growth is more relevant, Biden will win.
The Republican White House ticket has 152 million followers on Twitter, Facebook and Instagram combined, which is 4 times the number of followers the Democrat’s ticket has. However, the Democrats’ followers are 2 times more engaged.
Social Media analytics may be a better predictor of an election outcome than traditional polling. Global software house Opentrends, Inc. has developed a free non-partisan portal ELECTIONDIGITALTRENDS.
Since 2008 every US presidential election has been won by the candidate with the most social media followers. The relevancy of engagement activity data has not yet been proved.
Besides tracking the total accumulated number of followers. Election Digital Trends also measures:
- Daily Follower growth (DFG),
- Daily Engagement/1,000 Followers (DEF),
- Daily Effort Effectiveness (DEE).
Visit this site to read our conclusions for each metric.
#ElectionDigitalTrends
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